PAWEAREA is a Vienna-based luxury pet brand founded in 2024 by Ukrainian entrepreneur Iryna Hrynevska. We design and manufacture premium pet interiors and accessories for modern pet owners who value quality, aesthetics, functionality and craftsmanship.
Our collections include luxury leather pet carriers, designer dog beds, collars, leashes, harnesses, pet travel accessories and selected interior products. Each piece is developed with a focus on premium materials, durability, comfort and contemporary European design.
Designed in Vienna. Made in Ukraine.
PAWEAREA was created with the belief that pet products can be both functional and beautiful. We approach every product as part of a lifestyle: a dog bed should complement the interior, a carrier should combine comfort with elegant design, and everyday accessories should feel refined, practical and long-lasting.
Our brand operates across retail, e-commerce and wholesale channels. PAWEAREA products are available through pawearea.shop, selected online platforms and our retail presence in Austria. We also work with pet boutiques, concept stores, retailers and B2B partners across Europe.
Our store in Linz gives customers the opportunity to experience PAWEAREA products in person, explore the collections and receive personal product advice in a dog-friendly retail environment.
PAWEAREA stands for luxury pet interiors, premium pet accessories, thoughtful design and high-quality manufacturing. Our goal is to create products that improve everyday life for pets while fitting naturally into modern homes and lifestyles.
PAWEAREA — Luxury Pet Interiors & Accessories.
Because every paw matters.